{"id":82833,"date":"2025-11-12T12:54:19","date_gmt":"2025-11-12T11:54:19","guid":{"rendered":"https:\/\/www.feltrinelli-brogi.com\/the-euipo-launches-an-information-campaign-to-raise-consumer-awareness-of-the-serious-risks-arising-from-counterfeit-food-and-drink\/"},"modified":"2025-11-19T09:18:45","modified_gmt":"2025-11-19T08:18:45","slug":"the-euipo-launches-an-information-campaign-to-raise-consumer-awareness-of-the-serious-risks-arising-from-counterfeit-food-and-drink","status":"publish","type":"post","link":"https:\/\/www.feltrinelli-brogi.com\/en\/the-euipo-launches-an-information-campaign-to-raise-consumer-awareness-of-the-serious-risks-arising-from-counterfeit-food-and-drink\/","title":{"rendered":"The EUIPO launches an information campaign to raise consumer awareness of the serious risks arising from counterfeit food and drink"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"82833\" class=\"elementor elementor-82833 elementor-82826\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c104c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48c104c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c426276\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"c426276\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84a5399 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"84a5399\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6 class=\"p1\">The impact of counterfeit food products on the economy and health<\/h6><p> <\/p><p class=\"p1\"><strong>Counterfeiting in the food sector is a rapidly growing phenomenon and represents a concrete threat to both consumers and manufacturing companies. The EUIPO (European Union Intellectual Property Office) has launched the #WhatsOnYourTableEU campaign to raise awareness among European citizens of this increasingly widespread problem.<\/strong><\/p><p> <\/p><p class=\"p1\">Index:<\/p><ul class=\"ul1\"><li class=\"li1\">The numbers of food counterfeiting in Europe<\/li><li class=\"li1\">The risks to consumer health<\/li><li class=\"li1\">The damage to business and the economy<\/li><li class=\"li1\">The EUIPO campaign #WhatsOnYourTableEU: tools to defend yourself<\/li><li class=\"li1\">The protection of manufacturers: how to protect your brands and products<\/li><\/ul><p> <\/p><p> <\/p><p class=\"p1\"><b>THE NUMBERS OF FOOD COUNTERFEITING IN EUROPE<\/b><\/p><p class=\"p1\">According to the EU 2022 Report on Intellectual Property-related Criminal Activity, <b>food<\/b> ranks <b>second among the most seized product categories<\/b> at European borders: biscuits, pasta, sweets, chips are among the most frequently falsified products.<\/p><p class=\"p1\">In Europol&#8217;s SOCTA Report 2025, it emerges that <b>e-commerce<\/b> has amplified the phenomenon, providing counterfeiters with new channels to sell counterfeit food, which is often difficult to distinguish from the originals due to: <b>altered labels<\/b>, <b>imitated packaging<\/b>, <b>deceptive production processes<\/b>.<\/p><p> <\/p><p class=\"p1\"><b>RISKS TO CONSUMER HEALTH<\/b><\/p><p class=\"p1\">In addition to issues concerning illegality and unfair competition: food counterfeiting can also have harmful effects on <b>public health<\/b>.<\/p><p class=\"p1\">The SOCTA 2021 Report had already reported the presence of <b>dangerous substances<\/b> such as methanol, mercury and unauthorized pesticides in seized counterfeit food products.<\/p><p> <\/p><p class=\"p1\"><b>THE DAMAGE TO BUSINESS AND THE ECONOMY<\/b><\/p><p class=\"p1\">The economy is also affected by this phenomenon. During the joint <b>OPSON 2024<\/b> operation, carried out by <b>Europol and Interpol<\/b>, counterfeit or substandard products worth <b>91 million euros<\/b> were removed from the market. While other data collected revealed that between 2013 and 2017, counterfeiting of <b>wines and spirits<\/b> caused losses of 2.28 billion euros in annual sales and the destruction of 5,700 jobs within the Union. Added to this are lost tax revenues of almost 2 billion euros.<\/p><p> <\/p><p class=\"p1\"><b>THE EUIPO CAMPAIGN #WHATSONYOURTABLEEU: TOOLS TO DEFEND YOURSELF<\/b><\/p><p class=\"p3\">The campaign launched by EUIPO does not just denounce the phenomenon, but also proposes <b>concrete actions<\/b> that the consumer can take to protect himself:<\/p><ul class=\"ul1\"><li class=\"li3\">Buy only from <b>official resellers or certified channels<\/b><\/li><li class=\"li3\">Check the <b>labelling<\/b> and provenance of products<\/li><li class=\"li3\">Check the presence of trademarks and <b>PDO, PGI, TSG<\/b><\/li><li class=\"li3\">Examine the packaging for <b>spelling errors or defects<\/b><\/li><li class=\"li3\">Use <b>digital verification tools<\/b> such as QR codes and holograms.<\/li><\/ul><p> <\/p><p class=\"p3\"><b>THE PROTECTION OF MANUFACTURERS: HOW TO PROTECT YOUR BRANDS AND PRODUCTS<\/b><\/p><p class=\"p3\">In addition to measures for consumers, there are also actions that producers can take <b>to prevent and defend<\/b> themselves from this type of counterfeiting.<\/p><p class=\"p3\">First, you need to <b>register and protect your trademarks<\/b> and take advantage of the quality systems offered by <b>PDO<\/b> (Protected Designation of Origin), <b>PGI<\/b> (Protected Geographical Indication) and <b>TSG<\/b> (Traditional Specialties Guaranteed). Furthermore, it is possible to develop <b>effective and legally enforceable labels<\/b>, which also allow the consumer to easily verify, perhaps even digitally, the origin of the products.<\/p><p class=\"p3\">Finally, in the event of a <b>violation<\/b>, it is essential to <b>react promptly<\/b> also by relying on <b>structures specialized<\/b> in the fight against counterfeiting and equipped with <b>multidisciplinary teams<\/b> (technical consultants and legal specialists) to effectively combat this increasingly widespread and worrying phenomenon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a51182 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a51182\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb4bb0e\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"bb4bb0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72ee47a elementor-widget elementor-widget-spacer\" data-id=\"72ee47a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The impact of counterfeit food products on the economy and health Counterfeiting in the food sector is a rapidly growing phenomenon and represents a concrete threat to both consumers and manufacturing companies. The EUIPO (European Union Intellectual Property Office) has launched the #WhatsOnYourTableEU campaign to raise awareness among European citizens of this increasingly widespread problem. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":82828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[95,96,97,98],"class_list":["post-82833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-development-en","tag-events-en","tag-media-en","tag-mountains-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The EUIPO launches an information campaign to raise consumer awareness of the serious risks arising from counterfeit food and drink - Feltrinelli &amp; Brogi<\/title>\n<meta name=\"description\" content=\"Discover the risks associated with counterfeit food products, how to recognize them and how to protect brands and quality. 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