{"id":81671,"date":"2025-11-10T16:54:37","date_gmt":"2025-11-10T15:54:37","guid":{"rendered":"https:\/\/www.feltrinelli-brogi.com\/metaverse-hermes-wins-metabirkin-case\/"},"modified":"2025-11-12T16:54:37","modified_gmt":"2025-11-12T15:54:37","slug":"metaverse-hermes-wins-metabirkin-case","status":"publish","type":"post","link":"https:\/\/www.feltrinelli-brogi.com\/en\/metaverse-hermes-wins-metabirkin-case\/","title":{"rendered":"Metaverse: Herm\u00e8s wins &#8220;MetaBirkin&#8221; case"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"81671\" class=\"elementor elementor-81671 elementor-80192\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-990477b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"990477b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\" elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-04a6303\" data-fullscreen-column-settings=\"{&quot;fullscreen&quot;:&quot;&quot;}\" data-id=\"04a6303\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e12ada elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4e12ada\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">This newsletter has already dealt repeatedly with the Metaverse and the impact that this virtual world is generating on intellectual property and business activity. In particular, the case of French fashion house Herm\u00e8s and Mason Rothschild, an American digital artist, has already been reported.<\/p>\n<p class=\"p1\">Briefly, he recalls that the story originated from the fact that Rothschild had created a series of 100 virtual images, called &#8220;MetaBirkins,&#8221; reproducing the iconic design of the Herm\u00e8s Birkin bag, covered with colored fur, naturally without the consent of Herm\u00e8s.<\/p>\n<p class=\"p1\">Against this background, on January 14, 2022, Herm\u00e8s had inevitably taken legal action before a New York District Court alleging infringement of his intellectual property rights on the Birkin Stock Exchange.<\/p>\n<p class=\"p1\">However, in a verdict of 8 February, the jury ruled that &#8220;MetaBirkins&#8221; bags can actually cause confusion among consumers and are therefore damaging to Herm\u00e8s&#8217; rights, which have been awarded compensation of more than 130,000 dollars.<\/p>\n<p class=\"p1\">The outcome of this case &#8211; known to all specialists in the field &#8211; is inevitably destined to influence future jurisprudence on the issue of the protection of intellectual property rights in the Metaverse and, in any case, is the first (or one of the first) of a series of pronouncements destined for certain to expand more and more in the near future: currently, in fact, the interest of specialists is already focused on the lawsuit filed by Nike against StockX &#8211; resale platform known for the distribution of sneakers &#8211; that recently launched on the Metaverso a collection of Nike shoes without the approval of the latter.<\/p>\n<p class=\"p1\">Be that as it may, the Herm\u00e8s case is already another strong warning to economic operators to urgently extend the protection of their trademarks (and, in general, of their industrial rights), also to the Metaverso sector and virtual platforms.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781d3c0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"781d3c0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.feltrinelli-brogi.com\/wp-content\/uploads\/2020\/07\/litho-800x560-ph.jpg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This newsletter has already dealt repeatedly with the Metaverse and the impact that this virtual world is generating on intellectual property and business activity. In particular, the case of French fashion house Herm\u00e8s and Mason Rothschild, an American digital artist, has already been reported. Briefly, he recalls that the story originated from the fact that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[106],"tags":[95,96,97,98],"class_list":["post-81671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-development-en","tag-events-en","tag-media-en","tag-mountains-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Metaverse: Herm\u00e8s wins &quot;MetaBirkin&quot; case - Feltrinelli &amp; Brogi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.feltrinelli-brogi.com\/en\/metaverse-hermes-wins-metabirkin-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metaverse: Herm\u00e8s wins &quot;MetaBirkin&quot; case - Feltrinelli &amp; Brogi\" \/>\n<meta property=\"og:description\" content=\"This newsletter has already dealt repeatedly with the Metaverse and the impact that this virtual world is generating on intellectual property and business activity. In particular, the case of French fashion house Herm\u00e8s and Mason Rothschild, an American digital artist, has already been reported. Briefly, he recalls that the story originated from the fact that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.feltrinelli-brogi.com\/en\/metaverse-hermes-wins-metabirkin-case\/\" \/>\n<meta property=\"og:site_name\" content=\"Feltrinelli &amp; Brogi\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-10T15:54:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-12T15:54:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.feltrinelli-brogi.com\/wp-content\/uploads\/2023\/07\/aptalaw_news_birkin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"feltrinelli-brogi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"feltrinelli-brogi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.feltrinelli-brogi.com\\\/en\\\/metaverse-hermes-wins-metabirkin-case\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.feltrinelli-brogi.com\\\/en\\\/metaverse-hermes-wins-metabirkin-case\\\/\"},\"author\":{\"name\":\"feltrinelli-brogi\",\"@id\":\"https:\\\/\\\/www.feltrinelli-brogi.com\\\/en\\\/#\\\/schema\\\/person\\\/71068e8895d810b394a098d62016330d\"},\"headline\":\"Metaverse: Herm\u00e8s wins &#8220;MetaBirkin&#8221; 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